SEM (Search Engine Marketing) is the types of advertising used in the internet environment in the field of digital marketing, the awareness of brands and the methods of getting customers to businesses. SEM studies can be done with search engines such as Google, Bing, Yandex, Yahoo, DuckDuckGo and social media networks such as Facebook, Instagram, Twitter, Linkedln.
Since Google is the most preferred search engine, advertising campaigns are usually made from the Google Ads platform. Ads designed with text and visual content are published on the internet to activate your potential customers’ purchase wishes and turn your potential customers into real customers. Search engine marketing aims to increase the number of customers in the shortest time and it is successful. SEM analysis is performed for advertising campaigns, advertising content in certain periods, age and gender target audience definitions, advertisements offered on certain days and weeks and many other promotions, strategies for the campaign are determined and studies are started.